HIGH SCHOOL OUTREACH CAMPAIGN
Ventura County Office of Education (VCOE) provided two secondary schools with support in prescription drug and heroin prevention education measures. The outreach campaign targeted high-school age youth, to impact awareness, prescription drug use and intended behaviors. The campaign consisted of graphic novels and posters developed with input from youth focus groups.
The project demonstrates changes in perception of harm, increased awareness of known risks, and associated levels of drug use. Parent brochures in Spanish and English provide families with tips on identifying and understanding painkiller and heroin abuse. Evaluation was initiated to measure the goal of a 25% reduction in 30-day opioid use.