Featured Campaign: Fentanyl is Forever
Reflecting the United States struggles with tragic drug overdoses exceeding 100,000 deaths in 12 months, Ventura County’s local accidental fatal overdoses have also risen dramatically. In both cases, the increases are driven and sustained by illegal fentanyl, a powerful synthetic opioid that has flooded the illicit drug supply.
In response to the covert dangers of fentanyl, Ventura County Behavioral Health (VCBH) just released a new community campaign, Fentanyl is Forever (English) and El Fentanilo es para Siempre (Spanish). The prevention messages unfold through five diverse short stories that allow people to experience and understand the risks of fentanyl to their friends, families, and communities. In addition to warning the public about the dangers of fentanyl, viewers are then linked to local resources for more information and help.
The goals of the campaign are to increase awareness of fentanyl risks and its impact on communities, and to decrease the stigma related to talking about substance misuse and addiction. It complements messaging related to naloxone preparedness and substance use disorder treatment.